Peter Drucker is credited with saying that “culture eats strategy for breakfast ” and in recent times many have adapted this phrase and replaced breakfast with lunch. Such lessons still have a long long way to go before people accept that premise in a meaningful way. The fact is that if you have the right culture, you will develop the best strategy, will be able to execute it in a committed fashion and adapt as needed. This basic understanding is TOTALLY missed by the majority of large company executives.
So much has been written about how critical the culture of a company is that one might expect more people would get it. Many tout that culture is the only truly long term sustainable competitive advantage that any company can have. Countless studies have been done that validates that premise. So many in fact, that I think it unnecessary to even list any of them.
So why are executives so reticent to committing to creating a long lasting, sustainable and winning culture ?
- Is it ability or motivation ?
- Are they driven by their own greed and short term selfish interest ?
- Are they unsure about HOW to create the conditions for the enablement of a sustainable culture ?
- Are they simply unable or unwilling to take the personal risk ?
- Are the incentives or expectations set by the people they are accountable to (Board of Directors) not encouraging the right kind of thinking and leadership. (This is often more difficult when an outside CEO or exec team member comes on board as they are largely unknown entities and people are unsure of how long it takes to drive large scale change and they become impatient and people FOLD.)
So what is the solution ? I have many thoughts, but this particular blog is being written to provoke some dialogue and begin a conversation.
I would love to hear your views.